Welcome to Sunwise Direction — A Path Forward, TogetherAt Sunwise Direction, we provide more than just motivational clothing and culturally rooted school supplies — we offer inspiration and representation for Indigenous youth and communities. Every item we create is designed to uplift, empower, and remind our people that our heritage is a source of strength, pride, and unstoppable potential.Founded by Shannon Peterson, a proud Navajo Nation member and first-generation college graduate, Sunwise Direction is rooted in lived experience. Shannon travels across the Southwest, speaking directly to Native American students — uplifting their spirits, sharing her own story of resilience, and helping them see beyond the challenges they’ve faced. Her voice connects with those who have grown up in hard circumstances, offering hope, direction, and a renewed belief in their dreams.